Founder / Creative leadership
Experience that
moves brands.
Zan Passante is a creative director, writer, producer, and two-time MTV Movie Award nominee with more than 25 years of experience in branded content, marketing strategy, and production.
25+
Years creating
500+
Videos produced
2×
MTV Movie Award nominee
Built for ambitious brands
Senior thinking.
Right-sized production.
Zan founded Cling Creative to give brands direct access to experienced creative leadership without the layers and overhead of a traditional agency. Every production scales around the idea, the deliverables, and the budget.
His work spans CPG, spirits, food, hospitality, entertainment, and lifestyle for brands including StarKist, Campari, Target, Nestlé, NutriBullet, P.F. Chang’s, MTV, Walmart, and General Mills.
From strategy and scripts through directing, production, editing, motion graphics, and photography, Cling keeps the process collaborative, efficient, and focused on highly polished content that performs. Generative AI is available when it genuinely strengthens the concept or production plan.
Selected recognition
Ideas with
staying power.
2008 MTV Movie Award nominee Best Spoof, “I Am Little” — written, produced, directed, and edited by Zan.
2007 MTV Movie Award nominee Best Spoof, “Texas Chainsaw Musical” — written, produced, co-directed, with original songs by Zan.
Converse Gallery Contest winner “Ping-Pong Champion: Grass Court,” aired on MTV and Spike TV and featured in Adweek.
Bring us the brief
Let’s talk goals,
budget & what’s possible.
Tell us what your brand needs to achieve, the budget you’re working with, and whether generative AI belongs in the conversation. We’ll shape the smartest path forward.
Discuss your project